Monday, January 12, 2009
55 Quick SEO Tips Even Your Mother Would Love
Everyone loves a good tip, right? Here are 55 quick tips for search engine optimization that even your mother could use to get cooking. Well, not my mother, but you get my point. Most folks with some web design and beginner SEO knowledge should be able to take these to the bank without any problem.
1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.
26. Search engines like unique content that is also quality content. There can be a difference between unique content and quality content. Make sure your content is both.
27. If you absolutely MUST have your main page as a splash page that is all Flash or one big image, place text and navigation links below the fold.
28. Some of your most valuable links might not appear in web sites at all but be in the form of e-mail communications such as newletters and zines.
29. You get NOTHING from paid links except a few clicks unless the links are embedded in body text and NOT obvious sponsored links.
30. Links from .edu domains are given nice weight by the search engines. Run a search for possible non-profit .edu sites that are looking for sponsors.
31. Give them something to talk about. Linkbaiting is simply good content.
32. Give each page a focus on a single keyword phrase. Don’t try to optimize the page for several keywords at once.
33. SEO is useless if you have a weak or non-existent call to action. Make sure your call to action is clear and present.
34. SEO is not a one-shot process. The search landscape changes daily, so expect to work on your optimization daily.
35. Cater to influential bloggers and authority sites who might link to you, your images, videos, podcasts, etc. or ask to reprint your content.
36. Get the owner or CEO blogging. It’s priceless! CEO influence on a blog is incredible as this is the VOICE of the company. Response from the owner to reader comments will cause your credibility to skyrocket!
37. Optimize the text in your RSS feed just like you should with your posts and web pages. Use descriptive, keyword rich text in your title and description.
38. Use captions with your images. As with newspaper photos, place keyword rich captions with your images.
39. Pay attention to the context surrounding your images. Images can rank based on text that surrounds them on the page. Pay attention to keyword text, headings, etc.
40. You’re better off letting your site pages be found naturally by the crawler. Good global navigation and linking will serve you much better than relying only on an XML Sitemap.
41. There are two ways to NOT see Google’s Personalized Search results:
(1) Log out of Google
(2) Append &pws=0 to the end of your search URL in the search bar
42. Links (especially deep links) from a high PageRank site are golden. High PR indicates high trust, so the back links will carry more weight.
43. Use absolute links. Not only will it make your on-site link navigation less prone to problems (like links to and from https pages), but if someone scrapes your content, you’ll get backlink juice out of it.
44. See if your hosting company offers “Sticky” forwarding when moving to a new domain. This allows temporary forwarding to the new domain from the old, retaining the new URL in the address bar so that users can gradually get used to the new URL.
45. Understand social marketing. It IS part of SEO. The more you understand about sites like Digg, Yelp, del.icio.us, Facebook, etc., the better you will be able to compete in search.
46. To get the best chance for your videos to be found by the crawlers, create a video sitemap and list it in your Google Webmaster Central account.
47. Videos that show up in Google blended search results don’t just come from YouTube. Be sure to submit your videos to other quality video sites like Metacafe, AOL, MSN and Yahoo to name a few.
48. Surround video content on your pages with keyword rich text. The search engines look at surrounding content to define the usefulness of the video for the query.
49. Use the words “image” or “picture” in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
50. Enable “Enhanced image search” in your Google Webmaster Central account. Images are a big part of the new blended search results, so allowing Google to find your photos will help your SEO efforts.
51. Add viral components to your web site or blog - reviews, sharing functions, ratings, visitor comments, etc.
52. Broaden your range of services to include video, podcasts, news, social content and so forth. SEO is not about 10 blue links anymore.
53. When considering a link purchase or exchange, check the cache date of the page where your link will be located in Google. Search for “cache:URL” where you substitute “URL” for the actual page. The newer the cache date the better. If the page isn’t there or the cache date is more than an month old, the page isn’t worth much.
54. If you have pages on your site that are very similar (you are concerned about duplicate content issues) and you want to be sure the correct one is included in the search engines, place the URL of your preferred page in your sitemaps.
55. Check your server headers. Search for “check server header” to find free online tools for this. You want to be sure your URLs report a “200 OK” status or “301 Moved Permanently ” for redirects. If the status shows anything else, check to be sure your URLs are set up properly and used consistently throughout your site.
Richard V. Burckhardt, also known as The Web Optimist, is an SEO trainer based in Palm Springs, CA with over 10 years experience in search engine optimization, web development and marketing.
Article Source : http://www.searchenginejournal.com/55-quick-seo-tips-even-your-mother-would-love/6760/
The 52 Top SEO Tips - Here Are 10 of Them
From the obvious to the "Hey-I-never-thought-of-that-great-idea-before", here are 10 of the top 52 tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.
Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.
Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.
Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?
Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.
First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won't follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page
Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?
Article exchanges. You've heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else's article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)
Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.
Not anchor text. Don't overdo the anchor text. You don't want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, "Gumbo Pudding Pop" occasionally, "Get gumbo pudding pops" as well, "Gumbo-flavored pudding pops" some other times, etc.
Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It's called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villasis like a mini-site map?
There you have it: 10 of the 52 Top SEO Tips, a free tip sheet that comes with Don't Get Banned By the Search Engines:
There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.
Article Source : http://www.seo-writer.com/reprint/top-seo-tips.html
5 Steps for Planning the Direction of Your Blog in 2009
Last week I shared a series of questions for bloggers to ponder as they look back on their last year of blogging.
The point of the questions was not to engage in a navel gazing exercise but to look back with the objective of identifying how a blog has been performing in order to improve it moving forward.
Today I want to suggest a process for thinking about the future of your blog.
I’m not sure that this process appears exactly like this in any strategic thinking books or teaching but it is the process that I use when I periodically look at how my blogs and business is going.
Here’s a quick visual with some questions to explain each step in the process:
Hopefully the diagram speaks largely for itself but let me extrapolate slightly on each step.
Step 1 - Define your Mission
This is fairly big picture stuff and for me actually goes wider than just why I blog and more fits with my overall life mission. I guess it’s about looking at your overall purpose and direction - what you want to achieve etc. Having this firm in your mind then enables you to work out how blogging fits into that overall purpose.
Step 2 - Paint a Picture of Your Vision
This is still pretty long term and looks beyond the coming year to where you want to eventually take your blog. It’s a picture of a reasonably distant future. Dare to dream a little and think big in this stage.
Step 3 - Make Goals
Now we’re drilling down into the year ahead. Where do you want to be at the end of 2009? Hopefully it’ll be somewhere towards your ‘Vision’ and have helped you to accomplish some of your ‘mission’ - but what will your blog look like, be doing and have achieved this time next year? Dare to think big but keep in mind that it needs to be achievable. You don’t need to have done everything in your vision in 12 months - these goals are stepping stones to the eventual goals.
Step 4 - Devise a Strategy
What are you going to need to DO to get to your goals? Usually this means some kind of ‘change’ in your approach. Do you need to blog more, start a new blog, change your topic slightly, hire a writer, network with other bloggers more, start using a new method for promoting your blog, follow what others are writing more, build community engagement, redesign your blog etc? Think about strategies across the different activities of blogging that will take you closer to your goals.
Step 5 - Set out an Action Plan
Most people set ‘resolutions’ in their lives (and for their blogs) that are quite ‘general’ and wishy washy in nature. ‘I’m going to lose weight’, or ‘I’m going to find a girlfriend’. While these resolutions are great they are often not achieved simply because while a decision is made to do something - the person making the decision puts no actual plan in place for ‘how’ they’ll do it. The same is true for thinking strategically about your blog. ‘I’m going to get more traffic in 2009′ is a great goal - but what are you doing to specifically focus on DOING to get that traffic. Your action plan should be made up of very concrete tasks that you’ll do in the coming months. I will write 5 posts a week - I will email 7 readers each week - I will leave 1 comment per day on another blog in my niche - I will write a guest post for another blogger each month - I will run a competition on my blog in June.
The above 5 steps are the way I approach planning on my blogs (in fact it is how I do it in other areas of my life also). I actually do this for each of my blogs. The mission generally is much the same for each one and at times there are similarities in other steps.
This process will not be for everyone but I think can make a useful starting point for thinking about your blog in 2009. Some personality types will find it easier than others to think this way - actually for me it is not a natural way of thinking - I’m quite impulsive and this is a real effort to do. You might find some steps in the process more natural and quicker to complete than others but thinking things through from the big picture right down to specific tasks will hopefully help you to not only plan but make the changes you need to make in order to achieve your dreams.(Source: PROBLOGGER)
What is a Blog?
It’s a good question to ask at the beginning of a Blogging for Beginners Series as it is a question I am asked every week.
There are a number of ways I could answer this question ranging from the broad to the highly technical.
Here are a few definitions from other much wiser people on the ‘what is a blog?’ question to get us started (and once you’ve seen what they have to say on the topic I’ll share my own thoughts):
‘A weblog is a hierarchy of text, images, media objects and data, arranged chronologically, that can be viewed in an HTML browser.’ Source
‘A frequent, chronological publication of personal thoughts and Web links.’ Source
‘From “Web log.” A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.”‘ Source
‘A weblog is kind of a continual tour, with a human guide who you get to know. There are many guides to choose from, each develops an audience, and there’s also comraderie and politics between the people who run weblogs, they point to each other, in all kinds of structures, graphs, loops, etc.’ Source
‘A blog is basically a journal that is available on the web. The activity of updating a blog is “blogging” and someone who keeps a blog is a “blogger.” Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog. Postings on a blog are almost always arranged in cronological order with the most recent additions featured most prominantly.’ Source
‘A blog is a website in which items are posted on a regular basis and displayed in reverse chronological order. The term blog is a shortened form of weblog or web log. Authoring a blog, maintaining a blog or adding an article to an existing blog is called “blogging”. Individual articles on a blog are called “blog posts,” “posts” or “entries”. A person who posts these entries is called a “blogger”. A blog comprises text, hypertext, images, and links (to other web pages and to video, audio and other files). Blogs use a conversational style of documentation. Often blogs focus on a particular “area of interest”, such as Washington, D.C.’s political goings-on. Some blogs discuss personal experiences.’ Source.
(source:PROBLOGGER)
Asus Aims for Tablet PC Revival
I love the concept of tablet PCs. To me, the medium-sized handheld form factor seems like the natural next step in the evolution of notebook PCs. I can envision all kinds of uses for tablets, from applications for vertical businesses, to education, to e-book reading, to casual Web surfing on the couch.
So why don't I own a tablet PC? For the same reasons you don't, most likely. Past tablets have seemed to want to be all things to all people -- which meant they were too heavy, too bulky, too underpowered, and worst of all, too expensive. That's why I was excited to learn that an upcoming entry in Asus' popular Eee PC netbook line will take the form of a convertible tablet.
In true netbook form, the Eee PC T91 will be smaller and lighter than your typical full-function tablet. Weighing about two pounds and only an inch thick in tablet mode, with an 8.9-inch LED backlit screen, the T91 will be about the size of a hardcover book -- perhaps the ideal dimensions for the tablet format.In addition, where many earlier tablets have relied on pen-based input, the T91 will instead use a touchscreen. This is sure to be controversial to some; pen input would allow handwriting recognition, for example, which Microsoft has long touted as a top tablet feature. And who wants to get fingerprints all over their screen? But there's no denying that the touch screen will make the T91 much easier to use on the go and for basic applications like Web browsing, where a pen can be cumbersome.
This won't be the first Eee PC to feature a touchscreen, in fact. Asus debuted the Eee Top 1602 desktop model late last year, which featured a 15.6 inch all-in-one touchscreen form factor. Some analysts predict that touch-based computing will be a major trend in coming years, particularly since Microsoft's upcoming Windows 7 will include a touch-based UI.
It's hard to tell what operating system the Eee PC T91 will ship with. Early demo videos show off what appears to be a unique, Linux-based UI that borrows liberally from Apple's iPod and Mac OS X interfaces. Whether it will also ship with a Microsoft OS, such as Windows XP Tablet PC Edition, remains to be seen -- although current Eee PC models are generally available with Windows pre-installed.
I've gotten a ton of use out of my Eee PC 901. For me, the small form factor and long battery life are real winners. If the T91 delivers everything it promises, however -- and if the price is right -- Asus might just get another sale out of me.
What about you? Has Asus finally hit the sweet spot for the tablet PC concept, or are tablets targeting a market that doesn't really exist? And will touch-based computing make our PCs more productive -- or just messier? Sound off in the PC World community forums.
(Source:pcworld)Connect Two Home Computers for File Sharing
The simplest kind of home network contains exactly two computers. You can use this kind of network to share files, a printer or another peripheral device, and even an Internet connection. To connect two computers for sharing these and other network resources, consider the options described below.
Connecting Two Computers Directly With Cable
The traditional method to network two computers involves making a dedicated link by plugging one cable into the two systems. Several alternatives exist for networking two computers in this manner:
- Ethernet crossover cable
- Null modem serial cable or parallel peripheral cable
- Special-purpose USB cables
Ethernet - Of the above choices, the Ethernet method is preferred as it supports a reliable, high-speed connection with minimal configuration required. Additionally, Ethernet technology offers the most general-purpose solution, allowing networks with more than two computers to be built fairly easily later. If one of your computers possesses an Ethernet adapter but the other has USB, an Ethernet crossover cable can still be used by first plugging a USB-to-Ethernet converter unit into the computer's USB port.
See also: Ethernet crossover cables
Serial and parallel - This type of cabling, called Direct Cable Connection (DCC) when using Microsoft Windows, offers lower performance but offers the same basic functionality as Ethernet cables. You may prefer this option if you have such cables readily available and network speed is not a concern. Serial and parallel cables are never used to network more than two computers.
USB - Ordinary USB cables must not be used to connect two computers directly to each other. Attempting to do so can electrically damage the computers! However, special USB cables designed for direct connection exist that can be used safely. You may prefer this option over others if your computers lack functional Ethernet network adapters.
To make dedicated connections with Ethernet, USB, serial or parallel cables requires
1. each computer have a functioning network interface with an external jack for the cable, and
2. the network settings on each computer appropriately configured
One phone line or power cord cannot be used to directly connect two computers to each other for networking.
Article Source: http://compnetworking.about.com/od/homenetworking/a/connecttwocomp.htm
Input Devices
Some Common Computer Input Devices:
Keyboard
- Used to type data into the computer
- Most common input device today
- Has special keys for giving the computer commands
- Commands tell the computer to do something, like save the file
- These special keys are called command or function keys

Pointing Devices
- Pointing devices move some object on the screen and can do some action
- Common pointing devices
Mouse - most common pointing device

Track ball - basically an upside down mouse

Joystick

Game controller

Scanner
A scanner allows you to scan documents, pictures, or graphics and view them on the computer. You can also use software to edit the items you scan.
- Used to put printed pictures and text into a computer
- Converts an image into dots that the computer can understand
- To scan text, optical character recognition (OCR) software is needed

Digital Camera
- Used to take electronic pictures of an object
- The pictures taken by a digital camera can be used directly by a computer

Microphone
- Used to put sound into a computer
- Need sound recording software

CD-ROM/DVD-ROM
- Can be used to put both sound and images into a computer
- Use a laser to read a Compact Disk (CD) or a DVD disk


Video Capture Card
- Usually place inside the computer's case
- Use to put video into a computer
- Need a video source, either a video camera or video recorder
Article Source: http://dragon.ep.usm.edu/~it365/module/Basics/input.htm
